I’ve recently found an incredibly acute articulation of the face our society is shaping. Sir Martin Sorrell, CEO of WPP notes…
“We’re all, by nature, self-centred. Our research shows that people are more motivated by ‘my world’ than ‘the world’…We’re entering a new era: resource-constrained and inflationary. The ‘super-consumption’ of the 1990s and 2000s will be replaced by the desire for more efficient and longer-lasting products. Quality will surpass quantity. This will be the spur for a wave of technical invention and product innovation providing consumers with all the satisfaction they’ve come to expect, but with a fraction of the drain on the earth’s resources. And, crucially, at lower running costs to the user. You could call it ‘The self-preservation society’.”
This is fascinating! Reliable, innovative products that utilize renewable energy and have a focus on social, environmental and economic responsibility, such as the CharSOL Grill. If you’d like to learn more or have an interest in getting involved, post a comment or visit our website.
There’s no shame or fear in being an active participant in “the self-preservation society”. It is the time in which we live, but let us not forget that in the pursuit of survival, what makes us human…is our sacrifice.